Plus Controller Daniel Chen said any consoles using the new technology require FCC certification Outdoor Clothing, so it’s starting out here with just three. „We’re still in the concept stage now, and hopefully by October (High Point) Market, we’ll come out with as many as 30 new consoles,“ he said.
A Plus launched the console speaker concept at an open house in Arlington last December.
„Where we got a big heads up was the quality of the speaker,“ Chen said. „We did a demo here for a large retailer, and he tried to blow the speaker out. He wasn’t able to. We then went to the Tupelo Furniture Market where it was a hit.“
Chen said incorporating the speaker into the case construction itself is what sets A Plus‘ offering apart from most other products on the market, and that’s where the pending patent applies.
„You see a lot of sound bars and speakers added on to the case but not so many where (the sound) is built in and fully integrated Thermal Underwear,“ he said.
Some consoles will include fireplace inserts. At retail, Chen said aggressive pricing could range from $999 to $1,099, but he thinks the sweet spot will settle around $1,299 for consoles alone. Consoles with fireplace inserts should run around $1,499.
Powell SlaughterPowell Slaughter | Senior Editor
I’m Powell Slaughter, senior editor at Furniture/Today. I returned to the publication in January 2015 after nine years of writing about furniture retail strategies and best practices at a monthly magazine focusing on home furnishings retail operations. Prior to that, I spent 10 years with F/T covering wood furniture, the last five of those as case goods editor. While I cover occasional Knickers & Bras, home entertainment and home office here, a major responsibility is expanding our attention to the logistics side of the industry. I hope my articles will encourage a dialogue with retailers Lights & Lanterns, vendors, third-party logistics specialists and carriers. I’d love to hear your ideas, concerns and suggestions for smoother flow of material and goods.
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